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CAT | SEO
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a [...]
In my opinion, on site optimization should be the first phase in any SEO campaign. What is the point of building great inbound links if your site isn’t ready to convert visitors? A sloppy navigation structure, weak content and limited call-to-actions aren’t going to help your online business grow, not matter how good [...]
If you’ve had your ear to the ground over the last few months, you’ve probably heard/read about HTML5, the latest HTML language available for website development. As of September 2011, a study found that about 34% of sites had converted to HTML5 . However, even though the number of websites using HTML5 is growing, it [...]
All the off-site link building in the world doesn’t mean anything if your site doesn’t convert the targeted traffic being delivered to your site. At the end of the day it is your site that is going to convince a visitor to act. If your site isn’t seeing an increase conversion rate like you had [...]
For site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think [...]
It’s probably the single most common problem with content marketing; site owners don’t know what to write about. Every blogger, site owner and marketers is going to have writer’s block sooner or later, but don’t let that stop you for long! A successful content marketing campaign relies on the consistent creation and promotion of useful [...]
I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time [...]
Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site [...]
After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take [...]
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of [...]