CAT | SEO
Let’s assume you are entering your second or third year of SEO. You have a well-optimized site, a company blog that posts two new posts a week, a decent social media presence and a solid link portfolio. You might think that you can ride the success of your previous SEO efforts for a few [...]
Business blogging is one of the most valuable marketing tactics a company can employ online. And in light of Google’s recent “freshness update”, having a business blog to drive your SEO is more important than ever. However, running a successful business blog is not as simple as many site owners think. It is a [...]
Once I year, I have to prepare myself for the arduous process of running a full link audit on my site. Is it fun? Not by any stretch of the imagination, but it is very important nonetheless and helps shape my link building campaign for the coming year. Conducting a full link audit on all [...]
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a [...]
In my opinion, on site optimization should be the first phase in any SEO campaign. What is the point of building great inbound links if your site isn’t ready to convert visitors? A sloppy navigation structure, weak content and limited call-to-actions aren’t going to help your online business grow, not matter how good [...]
If you’ve had your ear to the ground over the last few months, you’ve probably heard/read about HTML5, the latest HTML language available for website development. As of September 2011, a study found that about 34% of sites had converted to HTML5 . However, even though the number of websites using HTML5 is growing, it [...]
All the off-site link building in the world doesn’t mean anything if your site doesn’t convert the targeted traffic being delivered to your site. At the end of the day it is your site that is going to convince a visitor to act. If your site isn’t seeing an increase conversion rate like you had [...]
For site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think [...]
It’s probably the single most common problem with content marketing; site owners don’t know what to write about. Every blogger, site owner and marketers is going to have writer’s block sooner or later, but don’t let that stop you for long! A successful content marketing campaign relies on the consistent creation and promotion of useful [...]
I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time [...]