Buddy's Blog | Art, design, code, and business

CAT | SEO

Mar/13

17

Easy Win Links You Might Be Missing

Site owners are always on the lookout for “easy wins” when it comes to link building—minimal investment for maximum output. You’ll quickly find that truly valuable easy win links are few and far between, especially once you’ve been at it for a while, but that doesn’t mean you aren’t sitting on a potential goldmine of [...]

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In my opinion, the best SEO agencies should strive to be as transparent as possible with their clients. After all, your SEO agency should be as invested in the long term success of your website as you are! A good agency-client relationship needs to be built on trust and mutual understanding and it’s incredibly hard [...]

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A common misconception I see with a lot of site owners is that they feel that once they’ve outsourced their SEO (hopefully to a white hat SEO firm) they can just wash their hands of link building completely. After all, that’s what they hired the SEO company to do, right? Well, yes and no. A [...]

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In my opinion, content marketing is what propels your SEO campaign forward. Onsite SEO and traditional link building are still incredibly important, but without a strong content marketing campaign chances are your SEO will stagnant in time. Finding new content marketing opportunities is key to keeping your content marketing campaign moving forward. Here are 5 [...]

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It’s Marketing 101—define your competition. So who are your online competitors? Better question—who are your real online competitors? Let’s say you own a small IT consulting business that caters to the Boston area. Is your competition really companies like SAP or Oracle? Sure, you may offer similar products as SAP and Oracle but that doesn’t [...]

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Link exchanges (“You link to me and I link to you”) are strictly banned by Google as a link scheme. A link scheme is “Any links intended to manipulate a site’s ranking in Google search results.” Well that means any link is a link scheme, right? Isn’t the whole point of link building to improve [...]

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Choosing the right keywords is essential for long term SEO success. The keywords you target on your site will determine what searches your site will be pulled into the SERPs for and what kind of searcher will find your site. Here are 4 questions to ask yourself to help ensure you are targeting the right [...]

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Blog commenting is a great component of offsite SEO and white hat link building (provided it’s done right!) for numerous reasons. First off, leaving quality comments on industry blogs is a great way to build valuable links, both follow and no-follow, to your site. And even if they are no-follow links that doesn’t mean they [...]

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Deciding to hire an SEO company to manage your business’s SEO can be a big investment for many businesses. The trick is, with so many SEO companies and consultants to choose from (and throw in a few black hat SEOs just to keep things interesting!) how do you which SEO provider is the right fit [...]

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Cost per click, cost per lead, cost per impression—they are all common ways of determining ROI when it comes to online marketing, so why not measure cost per link for SEO? And to be sure, there are plenty of SEO companies or consultants out there that guarantee 500 links a month for $500 and plenty [...]

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